Marketing is the sort of thing that often requires people that are truly professional, and a big part of the reason why that is the case has to do with the fact that it involves lots of different elements that regular people might not be able to wrap their heads around. That said, it is important to note that many marketers tend to get a little too engrossed in the science of the work that they are doing, and as a result of the fact that this is the case they often make the mistake of using a little too much jargon.
While you might like the idea of using jargon since it makes your job seem a lot more interesting and it makes you seem a lot more knowledgeable as well, the fact of the matter is that it unnecessarily complicates matters for everyone else. Try to simplify the language that you are using until it looks like what you might see on www.leadshunter.org. People need to understand the message that you are attempting to convey, and clients in particular are not going to appreciate it all that much if the marketer they have hired is trying to use fancy words to make themselves appear more competent than they actually are.
You don’t want to be in a position like this, so just use simple language from the start. It would make you seem less like some kind of mad genius but it has a practical element to it that you simply cannot deny, one that everyone else is also paying attention to these days too since they know that the market is changing and the language being used is changing along with it.